Type_Brand Identity, Illustration
Client_Brayola
Deliverables_Logo Design, Business Cards, Illustration, Packaging Design
Brayola
Brayola is an e-commerce site that helps shoppers find better-fitting bras.
Brayola believes in the uniqueness of each woman, from size, age, needs, and style. Women feel more comfortable and confident through thoughtful design and open dialogue.
Starting with a base
Building the logo
Mirroring Brayola's vision of unique self-identity, the letterforms of the logo are varied in width and form. The curves are distinct and diverse. And each character balances and communicates with the other.
Picking the rainbow
A dynamic color palette
A great bra and underwear are the foundation of every woman's wardrobe. They are an essential part of the confidence and self-care women carry with them throughout the day. Inspired by this, we developed a color palette built around the changing colors of the day—from sunrise to sunset.
Creating character
Tone of
voice
Relaxed, friendly, direct. Brayola believes support is critical to fostering a community of positivity and inclusivity. This tone was used as a focal point in the rebrand, with the website and visual strategy designed by Lemonade Agency.
@2026
Perpendicular
@2026
Perpendicular
@2026
Sisi Recht, Inc.
@2026 Sisi Recht, Inc.
@2026 Sisi Recht, Inc.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Follow us here, there, everywhere.
Follow us here, there, everywhere.
Follow us here & there.
Follow us here, there, everywhere.
Follow us here, there, everywhere.
@2026
Perpendicular
@2026
Perpendicular
@2026
Sisi Recht, Inc.
@2026 Sisi Recht, Inc.
@2026 Sisi Recht, Inc.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Follow us here, there, everywhere.
Follow us here, there, everywhere.
Follow us here & there.
Follow us here, there, everywhere.
Follow us here, there, everywhere.
@2026
Perpendicular
@2026
Perpendicular
@2026
Sisi Recht, Inc.
@2026 Sisi Recht, Inc.
@2026 Sisi Recht, Inc.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
A curious design studio working with brand identities and illustrations focused on making the world a happier place.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Write to us. We'd love to hear from you.
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Curious for a quarterly newsletter?
Follow us here, there, everywhere.
Follow us here, there, everywhere.
Follow us here & there.
Follow us here, there, everywhere.
Follow us here, there, everywhere.